Hubaco Ltd Acquires the FieldCandy Brand
Hubaco Ltd, the Alfreton based company behind the lightest tent in the world and award winning outdoor gear manufacturer Terra Nova Equipment Ltd, has acquired FieldCandy – designers and creators of stylish and unique outdoor products.
FieldCandy launched with a single tent product sold via the company’s website. The company then brought both print and manufacture in-house and developed collaborations and partnerships with high profile designers including Paul Smith, Hello Kitty and Iron Maiden, as well as celebrities including Rihanna, Foo Fighters and Kelis. The product range was expanded to include swings, sunshades and play tents.
The Field Candy brand and products fit neatly with Terra Nova Equipment’s existing brand portfolio, which includes Terra Nova and Wild Country tents, and Extremities clothing.
Andy Utting, Managing Director of Hubaco Ltd said: “We are delighted that Hubaco Ltd could take on this leading outdoor product manufacturer. Our brands have over 25 years of history within the outdoor equipment and clothing sector and the acquisition of FieldCandy will allow us to further diversify our offering.”
Production of FieldCandy tents will remain in the UK based at Hubaco Ltd’s Alfreton premises. The full range of FieldCandy products can be found at www.fieldcandy.com.