Terra Nova to Power the 2025 Great Norse Run

Runners, Wild Lands, and the Ultimate Test of Resilience

One of the world’s most immersive team running adventures is back – this time, with the backing of expedition gear legends Terra Nova Equipment.

The Great Norse Run returns in 2025 for its boldest edition yet: a ten-day endurance journey across the raw, untamed landscapes of Iceland. With runners facing volcanic plains, glacier-carved valleys, and round-the-clock daylight, the challenge goes far beyond physical limits; it’s about mindset, community, and surviving together in the wild.

That’s where Terra Nova Equipment comes in.

As official shelter sponsor, Terra Nova will equip the 2025 cohort with its award-winning tents and technical shelters, offering vital protection and comfort as participants move as one team across Iceland’s remote terrain.

“The Great Norse Run embodies the spirit of resilience, camaraderie and wild adventure – values that align perfectly with the Terra Nova ethos,” said Sylwester Wacht, Managing Director of Terra Nova Equipment. “We’re proud to support this extraordinary event and the remarkable people who take it on.”

Founded by adventurer and author Danny Bent, the Great Norse Run is more than an ultra-endurance event; it’s a transformational experience. Runners of all backgrounds join together as one team, sharing food, stories, and hardship as they sleep under the stars and push their boundaries in every way.

“It’s such a privilege to lead regular human beings on an extraordinary adventure across one of the most incredible landscapes on our planet,” said Danny Bent, Event Director. “When you share these journeys, you get to see people for who they are in their most authentic form, and in doing so, you also see who you are. It’s beautiful.”

With a film crew embedded to capture every challenge, laugh, and breakthrough moment, the 2025 Great Norse Run will be documented in a feature film. Terra Nova’s iconic tents will be there, supporting the team from start to finish.

“The tents are our home for the 10 days,” Bent added. “They are the only thing between us and the wilds of Iceland. They need to be as strong and resilient as our runners and walkers. That’s why we’re so pleased to work with Terra Nova – because their tents are built to endure.”

About Terra Nova Equipment

Based in Derbyshire, UK, Terra Nova Equipment is a global leader in the design and manufacture of high-performance outdoor gear. Trusted by polar explorers, mountain athletes, and weekend adventurers alike, the brand is committed to sustainability, innovation, and making outdoor access safer and more rewarding.

About the Great Norse Run

The Great Norse Run is a once-in-a-lifetime team adventure. Taking place annually across the rugged and remote Icelandic wilderness, the event brings together runners from around the globe for a 10-day endurance experience like no other. With a focus on storytelling, mental strength, and communal achievement, it’s more than a run—it’s a transformational journey.

Media Enquiries:
Dr Laura Cartwright – Head of Marketing – Terra Nova Equipment – [email protected]
Danny Bent – Event Director – Great Norse Run – [email protected]